Privacy Policy

Notice of Privacy Policy

By explaining our privacy policy to you we trust that this notice will allow you to better understand how we keep certain information private and secure while using it to serve you better. This notice is provided to you as required by the Federal Privacy Law and refers to our policies and practices effective on and after July 1st 2001.

The notice explains the following:

- Protecting the confidentiality and security of consumer information
- Who is covered by the Privacy Policy; Revisions to the policy
- The types of information we have about you and where it comes from
- Sharing information with affiliated companies

- Sharing information for legal, business, and joint marketing purposes


We take seriously our responsibility to respect the confidentiality and security of non-public personal information - called "Consumer Information" in this notice. Our policy calls for safeguards to protect consumer information only by those who need access to do their work. The same holds true for our affiliated companies, which are companies that, now or in the future, we own (or control), or are owned (or controlled) by, or are under common ownership (or control) with. We also may maintain, as required by applicable federal regulations, physical, electronic, and procedural safeguards to guard your nonpublic personal information.


Our privacy policy applies to individuals (and their legal representatives) who are our consumers or customers in connection with financial services primarily for personal, family, or household purposes, such as leases installment purchases of vehicles, and insurance. It covers both current and former customers and treats them the same. This notice also describes the privacy policy of our affiliated companies, except as stated in separate notices they give you. Consumers who transact financial services business with us but who do not seek financial services from us are not covered by our privacy policy or this notice. We reserve the option of revising this notice and our privacy policy from time to time, but we will give you notice of the revised policy before disclosing consumer information about you other than as described in this notice.


Here are the types of information we may collect from you when you visit an SEARCH OPTICS site:

a. Information You Provide to Us

Account Information. When you sign up for any of our Services (on your own or on behalf of your company), we may ask you to register for an account, and in the process collect certain personal information from you as part of your account registration. This information may include your name, e-mail address, mailing address, company name, credit card number, and credit card expiration date and security code (“Personal Information”).

  • We retain information on your behalf, such as files and messages that you store using your account.
  • If you provide us feedback or contact us via e-mail, we will collect your name and e-mail address, as well as any other content included in the e-mail, in order to send you a reply.
  • When you post messages on any message boards or blogs on our Site, the information contained in your posting will be stored on our servers and other users will be able to see it.
  • We also collect other types of personal information that you provide to us voluntarily, such as your operating system and version, product registration number, and other requested information if you contact us via e-mail regarding support for the Services.
  • We may also collect Personal Information, such as at other points in our Site that state that information being collected.

Questionnaires and Surveys. From time to time, our Site may also be conducting questionnaires and surveys. We will use information you provide in response to survey questions to help us improve the appeal of our products and services.

b. Information Collected via Technology

Automated Information. To make our Site more useful to you, we receive and store certain types of information whenever you interact with a SEARCH OPTICS site. Like many other digital content providers, we use “cookies” and obtain certain types of information when your Web browser accesses a SEARCH OPTICS site, such as the Internet Protocol (IP) address of your Internet-connected device, information about your browser software and operating system, the date and time you access our Site, and information about your “clicks” and pages you view within our digital content. “Cookies” are alphanumeric identifiers that we transfer to your computer’s hard drive through your Web browser to enable our systems to recognise your browser and to provide certain features on a SEARCH OPTICS site. The “Help” feature in most Web browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie, or how to disable cookies altogether. Keep in mind that disabling cookies may result in some features of a SEARCH OPTICS site not working properly.

c. Third Parties with whom we Share Information Collected on Search Optics Sites

We do not sell any Personal Information to third parties about our customers or visitors to our digital content.

Third-Party Service Providers. We engage other companies and individuals to perform functions on our behalf, including sending postal mail and e-mail, removing repetitive information from customer lists, analyzing data, and processing credit card payments. These service providers have access to Personal Information needed to perform their functions, but may not use it for other purposes.

Third-Party Ad Servers and Networks. Third-party advertisement vendors may use cookies to serve ads on this Site or enable them to serve advertisements to visitors based on their visits to this website as well as to other sites on the Internet.

Cookies may also be used to track users’ activities on this website to measure advertisement effectiveness and other reasons that will be provided in their own privacy policies, SEARCH OPTICS may have limited or no access in control over these third-party cookies.

To opt out of third-party advertisement cookies on this Site, you may visit Tracking of users through third-party cookie mechanisms are subject to their respective vendors’ privacy policies.

Business Transfers. As we continue to develop and evolve our business, we may acquire, or be acquired by, other companies or business units. In such transactions, customer information generally is one of the transferred business assets, but remains subject to the promises made in any pre-existing Privacy Statement (unless you consent to different treatment).

With Your Consent. We may also share your information with other third parties if you give us your affirmative consent to transfer your information.

d. Links to Third-Party Sites

A SEARCH OPTICS site may contain links to digital content owned and operated by third parties. We have no responsibility for linked third-party digital content, and provide these links solely for convenience. The privacy statements of these third-party sites may differ from our Privacy Statement.

e. Information Collected when you Visit our Customer’s Digital Contents

When you visit digital content served by one of our customers (a “Customer Site”) who has implemented certain SEARCH OPTICS software, including SEARCH OPTICS performance marketing analytics and phone tracking tools, one or more tracking cookies may be placed on the digital device you use to access the content. In many cases, the system will also append this tracking ID to the URL for the content. The tracking cookies that our service places on the digital device typically do not include any information that is personally identifiable to you. However, should a Customer Site require the collection and storage of personally identifiable information, you will be clearly notified of this request and be presented with an option to opt out of the request.

Our service collects and analyzes information about conversions, click behavior, call tracking, call recording (when enabled by SEARCH OPTICS customers), link sharing, and other activity about visits to, and activity on, a Customer Site from your digital device, and shares this information with the customer who operates the Customer Site. We may disclose or distribute data about user behavior across all (or most) of the Customer Sites covered by our service to third parties.

In addition, for some of our Customer Sites, we place additional tracking cookies and “pixel tags” (also known as “Web beacons” or “tracking pixels”) on the digital device you are using. These pixel tags and tracking cookies do not include any Personal Information.

We rely on a third-party service provider to place these pixel tags and tracking cookies on your digital device. We provide them to other third-party service providers so that they can identify your digital device when you visit digital content that participates in our advertising network and serve advertisements to you that we believe will be relevant or interesting to you, based on the information we have tracked about your activity on Customer Sites. We may share these pixel tags and information we collect about activity from your computer with our third-party service providers in order to provide this advertising service to our customers.

Otherwise, except with our customer’s express written permission or as described in this Privacy Policy, information that our service collects about your behavior on a Customer Site is disclosed only with the customer and with no other third parties.

You should be aware, however, that Customer Sites are not owned or operated by us. Instead, they are operated by third parties who are our customers. We do not exercise any control over the privacy practices of our customers. The privacy of your personally identifiable information on Customer Sites is governed by your relationship with the Customer Site, including any privacy statement that may be posted on the Customer Site. In addition, you should be aware that our customers could combine information we provide about your activity on the Web with personally identifiable information that they have separately obtained about you. We strongly recommend that, if you have any concerns about your privacy on a Customer Site or any digital content, you review and familiarise yourself with the privacy statement for that digital content and contact the digital content’s administrator directly with any questions.


To make this site work properly, we sometimes place small data files called cookies on your device. A cookie is a small text file that a website saves on your computer or mobile device when you visit the site. It enables the website to remember your actions and preferences (such as login, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

How do we use cookies?

A number of our pages use cookies to remember:

• your display preferences, such as contrast color settings or font size

• help us to know how you use our sites, and make the content shown more relevant to your interests and needs.

None of the cookies used on our websites collect information that personally identifies you.

You can control and/or delete cookies as you wish – for details, see You can delete all cookies that are already on your computer and you can set most browsers to prevent them from being placed. If you do this, however, you may have to manually adjust some preferences every time you visit a site and some services and functionalities may not work.

Behavioral Advertising

Please be aware that we use third party advertising companies to collect non-personally identifiable information for online behavioral advertising to provide targeted display advertisements, likely to be of greater interest to you, through participating publishers and advertisers. Such information may include non-personally identifiable information (e.g., click stream information, browser type, time and date, subject of advertisements clicked or scrolled over) through the use of Cookies and other technology. To learn more about online behavioral advertising or to opt-out of this type of advertising, please click on the following link:

How do we use cookies?

Here is a list of the cookies and how we use cookies on the website:

Cookie Name

Cookie Source

Cookie Category/Duration



bt2, di2, ioc, uid, um, uvc, vc



Remains active for two years.

This cookie is associated with the AddThis social sharing widget

This widget is commonly embedded in websites to enable visitors to share content with a range of networking and sharing platforms.

It stores an updated page share count.



Google Universal Analytics


Remains active for two years.

This cookie name is associated with Google Universal Analytics - which is a significant update to Google's more commonly used analytics service.

This cookie is used to distinguishes unique users by assigning a randomly generated number as a client identifier. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.




Remains active for the browser session.

Collects analytics data, the cookies expire at the end of the session, this allows us to see what content on our website is most interesting to our customers so we can provide articles and information in a similar vein in the future.




Remains active for the browser session

Saves any variables passed in the querystring that are prefixed with “utm_” so that they can be appended to external links

bpAb_{{filename with query string}}



Remains active for the browser session

Used when a page is part of an a/b test to ensure the user continues to view the same version of the page




Remains active for the browser session

Stores details about a saved vehicle so that they can be shown back to the user on the saved vehicles page




365 days

Stores the url that the latest inventory search was from so that we can display “back” links from VDP’S




Remains active for the browser session

Stores the sort order for the vehicle listing results on the given page so that the sorting can be retained if a user navigates back to that page

{{page_id}}-{{filter name}}



Remains active for the browser session

Stores the value of the given filter for the vehicle listing results on the given page so that the it can be retained if a user navigates back to that page. example values for filter name are prices, models, zip code, distance, retailers, etc.

quick-search-{{page_id}}-{{filter name}}



Remains active for the browser session

Stores the selected value of the given filter for the quick search widget on the current page. examples of filter names are make, model, condition, etc




30 days

A utm_{campaign} is added to the cookie, allowing UPTRACS to save information regarding what digital marketing efforts drove the user to the site. It is included in each page request in a site and used to calculate visitor, session and campaign data for the sites analytics reports.


We may disclose to our affiliated companies all of the information we collect about you as described in each of the five categories above. Our affiliated companies can be financial service providers such as leasing companies, insurance companies and payment processing companies and non-financial companies such as automotive repair facilities and data processing companies. This sharing permits us to give you superior service, make a wider range of products available, and operate our business more effectively. We do not share information with nonaffiliated third parties, other than described below under "Sharing Information for Legal and Routine Business Reasons and for Joint Marketing". Where they apply, we reserve limits and restrictions set by law as to sharing certain kinds of information with our affiliates. For example, unless you authorize the sharing, we do not disclosure credit worthiness information about you from credit reports.


We may disclose any of the above five types of consumer information to credit bureaus and similar organizations, and otherwise when permitted by law. For example, this may include a disclosure in connection with a subpoena of similar legal process, a fraud investigation, recording motor vehicle registration and other documents in public records, an audit or examination, or the sale of your account to another financial institution. We may also share any of the above five types of consumer information outside of our affiliated companies if we have your consent, such as when you're requested to be contacted by other companies we work with. We may also share all five types of consumer information above with companies that work for us, possibly including some of our own affiliated companies, to perform services or functions on our behalf. These companies may include financial service providers such as banks, finance companies, and non-financial companies such as automobile manufacturers and data processing companies, and other organizations, such as nonprofit organizations that might provide educational, training, or certification services to businesses such as ours. We may also share the five types of consumer information above with companies that work for us to provide marketing and other services of with financial institutions with whom we have joint marketing agreements, such as banks or financing divisions of motor vehicle manufacturers. These companies act on our behalf and, within the time required by law, will be required by law, will be required by our policy to be contractually obligated to keep the information that we provide to them confidential and to use the information that we provide to them confidential and to use the information only to provide the services we've asked them to perform for us.

Thank you for reading this notice and learning about our policy.